manga sales in the States were worth $40-million (U.S.) last year, comprising roughly 20 per cent of the entire market. In Japan, however, the manga business brings in $4.4-billion (U.S.) annually. Successful manga artists, such as Inu Yasha creator Rumiko Takahashi, often see career sales measured in the hundreds of millions.
For instance, the phone book-sized Shonen Jump (literally, Boys’ Jump), with weekly sales in excess of three million, is aimed at early teen boys; Ribon (Ribbon), another massive weekly, is a shoujo manga, or girls’ comic, aimed at teens.
The total sales of Pokemon(Pocket Monster)in the world market is estimated at 3 trillion yen.